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Capturing the views of over 3,000 law undergraduates from the UK's top universities (the Russell group) as well as Graduate Diploma in Law students from the College of Law, BPP and Kaplan, this report identifies the reasons why students choose law as a career and how their views of law firms develop during the length of their course. This study looks at the career options considered by students, what attracts them to law and the most powerful influences on their choice of firm. The report reveals which forms of marketing have the most impact and which firms students think are the most prestigious, the best for training contracts and best for a healthy work/life balance.
The study
Now in its fourth year, this report will canvass the views of law students in the leading universities and the largest GDL providers in the UK. Respondents are asked a series of questions to establish their professional ambitions, their exposure to legal marketing, their views on the 2009 redundancy programmes and their resulting perceptions of law firms.
Content
The first half of the report examines why students have decided on a career in law before looking at their sources of information and the importance they attach to each one. In the second half, International, National and City law firms are assessed across five different performance criteria:
Prestige
- which firms have the most sticking power in terms of brand recognition?
Best Training Programme
- which firms have really communicated the strength of their programmes to the students and the careers offices?
Work/life balance
- which firms will allow graduates to have a life outside the office and which are regarded as sweatshops?
Best Career Options
- which firms are the best for starting out with, in terms of your CV?
Best Gender Opportunities
- which firms actively promote the role of women internally and in the profession?
Benchmarking
- We use the results to create benchmarking tables of all 60 firms covered in the report.
- These will be broken down into International, National and City firms.
- The tables will specify your scores for each of the performance criteria as well as the results of the other 59 firms.
- The overall rankings are broken down by reference to year of study, type of institution, gender and ethnic grouping, but also by motivation and career ambition.
Research methodology
- In 2009 we had just under 3,000 replies from law students at Russell Group universities and GDL students from the College of Law, BPP and Kaplan Law Schools.
- The heads of the law faculty and career advisory bodies at each institution disseminate a link to an online survey.
- Law students are also contacted by telephone to answer more specific questions on behalf of individual law firms.
Standard package
- As part of the standard package you'll receive:
- A hard copy of the report, a pdf internal distribution, plus all the charts and tables in Excel.
A management presentation of the results from our Director of Research which can be to your board or the Graduate Recruitment/HR team or both. The presentation will drill down from the general findings to a firm's specific scores especially in the context of a hand-picked peer group.
Participating law firms that perform the best in their category (International, National and City) will be awarded an accreditation as Best Graduate Employer 2010.
Additional services for 2010
This year in response to client feedback we're offering a number of additional services:
- Firms have the opportunity to ask students firm specific questions giving them the opportunity to probe branding and reputational issues in more detail
- We have additional questions this year on firm-specific LPC courses and redundancy programmes. Law firms can gauge the effect of publicity on their reputation among the country's best legal schools.
- Coverage in Legal Week , legalweek.com and Legal Week Student supplement highlighting profiles of the best-performing firms.
Full Article:
http://www.legalweek.com/legal-week/research/1170014/law-student-survey-2009